Every year my client Aspen Words puts on a nationally acclaimed writing workshop (Summer Words) and it’s accompanied by a benefit fundraiser to help ensure the non-profit continues to provide an extraordinary level of programming throughout the year. For me, the annual benefit provides an opportunity to get creative and play outside the lines (a little) from their traditional brand identity. Each year the benefit’s theme is entirely different so the challenge is to create an identity unique to each event but also maintain the high level of professionalism and integrity the non-profit has worked so hard to achieve.
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THE BLEND COFFEE COMPANY is a coffee shop in Carbondale, Colorado whose goal was to create a warm, open and welcoming look and feel that implied "Hey there! Why don’t you come in and stay a while? We’d love to make you a delicious cup of coffee and hear about what’s going on in your world."
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