Where your design ideas become clear, beautiful, and ready to share
You don’t lack ideas — you have too many.
What’s missing isn’t creativity — it’s the bridge between what you see in your mind and what actually exists on the page.
You can see what you want in your mind — you just can’t quite get it to look right. Something always feels off.
Maybe you’ve tried:
DIY-ing designs in Canva that don’t quite match your brand
Handing design off, only to end up with something that still misses the mark
Delaying launches because the design doesn’t feel right yet
That’s the space I work in — quietly and collaboratively.
A different kind of
design support
Most designers start with templates or trends.
I start by listening — to what you’re trying to say, what matters to you, and what you want your work to hold.
I don’t just make things look good — I help women entrepreneurs move from overwhelm to clarity by acting as a creative interpreter.
I listen deeply, ask thoughtful questions, and translate what you mean into design that finally matches the vision you’ve been carrying.
Interpretive, not prescriptive
Your ideas aren’t vague — they’re layered. My role is to translate, not overwrite.Collaborative, not transactional
We work together to shape something that feels true, not just finished.Designed to last, not just launch
The goal isn’t a one-off project — it’s clarity you can keep building from.
That’s why the work feels steady — even over time.
Design that feels like relief
The Qurious Process
Curiosity isn’t a nice-to-have here.
It’s how the work moves forward.
At The Qurious Effect, curiosity is what turns half-formed ideas into clear direction.
It slows the rush to solutions, creates space for better questions, and allows the real intent behind the work to surface.
This curiosity-led approach shapes every step of the process — a calm, done-for-you way to interpret, organize, and bring your vision to life with clarity and care.
A steady, guided approach that turns ideas into finished work — with care, clarity, and ease.
Connect
We begin with a 30-minute Curiosity Call — a relaxed conversation where you share what you’re working on and where things feel stuck.
No pressure. No prep. Just a place to start.
Clarify
Through a short questionnaire and focused conversation, we create clarity and alignment — without requiring you to have everything figured out.
This is where the noise quiets and direction emerges.
Create
I translate your ideas into cohesive, polished design — guiding feedback and refining until it feels right.
You’ll always know what’s happening.
You’ll never feel alone in the process.
If this feels like the kind of support you’ve been looking for…
The Curiosity Call is a calm, no-pressure place to talk through what you’re working on and get clear on next steps — together.
No pressure. No prep. Just a place to start.
A selection of projects shaped with clarity, care, and intention — across nonprofits, personal brands, and creative businesses.
Executive Leadership Seminars
Editorial design + institutional publication
The Aspen Institute
Nina Lafuente — Love Your Body Oil
Branding, packaging + website design
Women-founded consumer brand
Yoga with K2
Brand identity, collateral + website design
Tidy Up Playbook
Editorial design + digital product system
For a women-led education brand
Aspen Institute Leadership Division — Highlights Report
Editorial design + institutional publication
The throughline across these projects is listening first — and designing from there.
I’m Sharon Newsom, a graphic designer and the founder of The Qurious Effect.
For years, my work grew through referrals — supporting nonprofits and mission-driven organizations with important messages to share. Along the way, I learned how much pressure women carry when they’re responsible for making meaningful work visible.
After becoming a mother and navigating a long season of self-doubt, something shifted. I realized my gift wasn’t just design — it was helping women feel grounded, supported, and deeply understood as their ideas came to life.
Today, I partner with women entrepreneurs to bring clarity to their thinking and beauty to their work — so what we create reflects the quality and professionalism of what they’re building and finally reflects who they are.
A note on investment
Projects are priced by scope, with custom proposals created after a Curiosity Call.
Most new client projects begin around $2,000, with final pricing determined by the needs and scope of the work.
The goal is always the same: work that feels aligned, intentional, and complete.
Ready for done-for-you design that feels like relief?
You bring the ideas — even if they’re messy or still taking shape.
I’ll interpret, organize, and design them into polished, finished work that reflects the quality of what you’re building.
For brand identities, digital products, and the ongoing design work that brings your ideas into the world.
Let’s start with a 30-minute Curiosity Call.
Curious what kinds of projects I support? You can explore that here.
A FEW OF MY CLIENTS
