+ What are brand guidelines?

Brand guidlines explain the styles set up for your branding and would have been established by the designer that created your brand identity and logo. They include at minimum, your brand fonts, brand colors, logo versions and anything else specific to your organization that make up your visual brand identity.

+ How do payments work?

Payments can be made by credit card or bank transfer.

Project costs are split up into 2-3 payments. Your first payment (the deposit) is due upon signing the agreement and reserving your spot on my calendar. It is non-refundable. Your second payment (if requested) is due on your project start date. And the final payment is due at the end of your project, before any project files are delivered.

Project costs are based on the scope of the work and the timeline and will be outlined in your project agreement. If you wish to add or change the scope of work, or if the timeline changes due to delayed response on your part, additional costs may be incurred.

+ What is your refund policy?

If things don’t work out and either of us decide we need to end the project, we can submit the desire to end the project in writing. All job expenses incurred through and up to the date of cancellation in addition to labor fees in the form of (a) the deposit paid, (b) a prorated portion of the fees due or (c) hourly fees for the work completed as of the date of termination, whichever is greater will be due.

I will retain ownership of concepts, original artwork and any work completed.

If you cancel the project, your initial deposit is non-refundable.

+ Should I start with design or copy?

Copy first, always! And you'll need to have your first draft copy complete before your project's design phase starts. Working this way allows me to design with your specific amount and form of content, therefore avoiding rework and additional project fees.

+ Who writes my copy?

You can hire me to write your content for an additional fee (please let me know if you're interested in writing help during our discovery call), you can write your content yourself or you can work with another copywriter. I’m happy to read through your content and provide feedback if I think there is anything that could be strengthened/reworked. All your content is due by before your project's design phase starts.

+ Do I need to provide photos and images?

Any photos that need to be included in your project will need to be provided as high-resolution, large .jpgs, .tiffs or .psd files.

If you would like photo collages, photo editing or illustrations created, I am happy to do so for an additional fee. Please let me know this during our consult call so I can include the costs in your custom estimate.

+ How many revisions do I get?

Each step of the project has up to 2 revisions. Your project cost and timeline is based on this number. If you wish to add additional revisions, both project cost and timeline will need to be increased.

If we're working on a publication or magazine and you have access to Adobe InCopy (which I highly recommend) we can set the design file up such that you can make text edits on your own until final approval.

+ How long will my project take?

Small projects like one-sheets or brochures take approximately two weeks.

Mid-size projects like slide decks take approximately four weeks.

Publications and magazines take six weeks or longer.

+ How will you hand my project deliverables over to me?

For digital projects like slide decks, after final payment has been received, I'll create a folder containing your file(s) and share a link to the folder for you to access and download.

For projects where I'm coordinating the printing, I'll create a print-ready pdf to share with the printer and interface with the company to proof the project and ensure the final result is just as intended.

For projects where you're coordinating the printing, I'll create a print-ready pdf and send it to you via either email or a shared link to download the file if too large to email. Then you'll coordinate the printing with the file I've provided.

+ What kinds of file types do you provide?

For digital projects, I'll provide either a PDF, JPG, PNG or Powerpoint file.

For printed projects, I'll provide a print-ready pdf and if a web-version is needed, I will also create a smaller web-ready pdf. Please let me know in your consult call if you will need both.