Marketing materials design… on time, on budget & on point

 
 
 
 
 
 
 
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Image of Sharon Newsom | The Qurious Effect | Nonprofit Marketing Materials Graphic Designer

Hi, I'm Sharon

I love to use my talents and skills to help nonprofits & foundations communicate their story effectively.

 
 
 

I love to use my talent and skill to help organizations effectively communicate their story.

My approach to graphic design is collaborative and results focused. I get to know your organization in depth, so that I can really understand how to design marketing materials that communicate your impact.

You’re looking for a designer you can collaborate with and trust that the design will be done on time, on budget and on point. You need a designer that keeps you updated on the process not one that either ghosts you or inundates your already overflowing inbox. What you really want is to be able to hand over all your content and let someone else you trust make it look great, so you can get back to ALL the other things you need to do.

I believe that by helping how I can – with my specialized graphic design skills – I’m helping support the leaders and changemakers out there who are making an impact in their communities and beyond. It makes me feel like what I do helps make a difference in the world. And really, isn’t that something we all want? To leave the world a better place than we found it.

With over 16 years’ experience, I’m pretty darn good at managing large projects with lots of moving parts, meeting deadlines and ensuring my clients are delighted with the final product of our work together.


 

My Process | The 5 D’s

 
 
The Qurious Effect | Design for Nonprofits and Foundations.
 

discuss

Once you’ve sent the contact form, you’ll receive an email to schedule your free consult call. You’ll pick a time that works for you so we can review your project and ensure we’re a great fit. If it’s a yes, I’ll send you a custom proposal, timeline and agreement. After we both sign the agreement, you’ll pay a 50% deposit to hold your spot on my calendar.

 

 
The Qurious Effect | Design for Nonprofits and Foundations.
 

discover

Before we meet for our discovery session, you’ll fill out a questionnaire that covers the nuts and bolts of your organization and what your goals are for the project. In our meeting, we’ll review the questionnaire, talk about your challenges and goals, review your design preferences, brand styles, likes and dislikes and discuss any questions I have about your organization and the project. After this session, you’ll get to work gathering all your content and I’ll get to work on the design summary. The discovery process occurs only once, at the beginning of our working relationship.

 

 
The Qurious Effect | Design for Nonprofits and Foundations.
 

direction

I’ll review your project planner, notes from our discovery session and summarize a one page pdf detailing where we’re headed with your project. You’ll review the summary, make any needed tweaks and sign off on the direction.

 

 
The Qurious Effect | Design for Nonprofits and Foundations.
 

design

Based on your approved design direction, I develop two rough design concepts. You pick a concept, provide feedback and we revise the design (up to two times) to get the look just right. After you sign off on the design concept, I lay out the content. Once a complete draft is complete, you review and provide edits via email. Two rounds of edits are included in your project fee. If we’re working on a publication or magazine, I recommend using Adobe InCopy so you can edit the content yourself.

 

 
The Qurious Effect | Design for Nonprofits and Foundations.
 

delivery

Once you’ve signed off on the final design, I’ll provide final files. The file type will depend on whether I’m coordinating the printing, sending you print- or publication-ready files or the files are for digital use.  

 
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Ready to get your project started?

Book your free consultation now

LET’S TALK →

 
 

My values 

The Qurious Effect is all about LISTENING FIRST, being curious by ASKING QUESTIONS SECOND and DISTILLING DETAILS INTO beautiful, EFFECTIVE DESIGNS.

I believe in MUTUAL RESPECT, TRUST, and OPEN COMMUNICATION and know these to be the pillars successful projects are based upon.

I value COLLABORATION, HONESTY, INTEGRITY and BALANCE.

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Will we click?

If you need a design yesterday and don’t have time to dedicate to a collaborative process, The Qurious Effect isn’t right for you. If you want a committed partner who digs deep to understand your business, helps you reach your goals and communicates at every step—you’ve found the right designer.

We’ll work well together if:


  • You want to share ideas, collaborate and provide feedback to create the best outcome

  • You get the importance of branding and design and understand how it’s essential to your organization’s success

  • A collaborative process appeals to you

  • Two-way, open lines of communication work for you

  • Mutual respect, honesty and openness are core values of your organization

  • You’re looking to develop an ongoing relationship, a partner at the ready, who’s invested in your success, even if you’re starting with a small project

  • You strive to maintain balance in work and life

  • You don’t take yourself or work too seriously and can appreciate a dry sense of humor (when appropriate) as part of a successful working relationship


IF THIS SOUNDS PERFECT TO YOU, LET’S CHAT →

 

 My clients

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My clients come from a variety of industries but they all have something in common. They value a collaborative partnership and working with a designer who communicates effectively and completes projects on time, on budget and on point. Clients include:

 

  • Act II

  • Ajax Home Management

  • Andrea Dill Interior Design

  • Ascend

  • The Aspen Institute

  • Aspen Chamber Resort Association

  • Aspen Community School

  • Aspen Country Day School

  • Aspen Community Theatre

  • Aspen Environment Forum

  • Aspen Film

  • Aspen Global Leadership Network

  • Aspen Health Forum

  • Aspen Ideas Festival

  • Aspen Ministers Forum

  • Aspen Santa Fe Ballet

  • Aspen Strategy Group

  • Aspen Valley Hospital

  • Aspen Valley Hospital Foundation

  • Aspen Words

  • Aspen Young Leaders Fellowship

  • Bezos Family Foundation

  • Bezos Scholars Program

  • Biochar

  • The Blend Coffee Company

  • Brick + Mortar

  • Brilliant Skiing

  • Cap K Ranch

  • CityLab

  • Collective Impact Forum

  • Creperie du Village

  • Decypher Technologies

  • Dental Technologies Laboratory

  • Explore Booksellers

  • Forum for Community Solutions

  • Fold Community Kitchen

  • Healthspottr Future Health 100

  • Finance Leaders Fellowship

  • Financial Security Summit

  • First Light Films

  • Five Point Film Festival

  • Fold Community Kitchen

  • The Franklin Project

  • Garfield Construction

  • Golden Bough

  • Heirlooms

  • ID Interiors

  • Ingrid Antoni

  • International Partners

  • Lone Pine Construction

  • Love Knows No Limits

  • Lynn Nichols

  • Nina Lafuente

  • Opportunity Youth Impact Forum

  • The Pahara Institute

  • Poetic Notions

  • Preferred Property Management

  • Presto Denver

  • Resnick Aspen Action Forum

  • Rock Canyon Coffee Roasters

  • Rocky Mountain Student Filmfest

  • Safina Center

  • Sarah Kuhn Photography

  • Samuel Prudden Artist

  • Steve Nemerovski

  • St Killian’s Cheese Shop

  • Success Starts with You

  • Taylor & Tessier

  • The Summit at Gettysburg

  • Think X Change

  • TTRE Consulting

  • Washington Ideas Festival

  • Weave

  • Western Colorado Preschool Cooperative

  • Wilderness Workshop

  • Yoga with K2
     


READY TO ADD YOUR NAME TO THE LIST? LET’S CHAT →

 
 

Want to know a little more about me?

Photo of Sharon, as a child, from the Qurious Effect, Nonprofit Graphic Design.
 

BY NATURE, I'M A CURIOUS EXPLORER.

When I was a small child, my grandfather would prepare for my visits by hiding m&m's in various places around his home and when I arrived, I would dash inside to find them. After finding (and eating) all the m&m's, I got to listen to him tell me stories – the man could tell a story!

These traits have stuck with me my whole life, I’m extremely curious and I love to listen. And they're qualities that are very important to my work as a graphic designer. I listen to your organization’s story, then explore what makes you unique. Letting your story come alive within my mind, I develop design concepts that fit your brand to a “T”. Then we collaborate, bringing all the elements together, creating marketing materials that help keep your stakeholders engaged and support your fundraising efforts all while communicating your mission.

 
 

AND A FEW PERSONAL TIDBITS


 
 
My boys, photo by Sharon of The Qurious Effect | Nonprofit and Foundation marketing materials design
 
Photo of art by Sharon of The Qurious Effect | Nonprofit and Foundation graphic designer
 
Photo of Sharon from the Qurious Effect, Nonprofit and Foundation annual report and publication design.
 
Photo of coffee by Sharon of The Qurious Effect | Nonprofit and Foundation graphic designer